What can be done to improve digital marketing for the channel? Some people always maintain special purpose alternate methods.

We’ve done a lot of research and development on digital marketing and we believe AI will have a big impact on the future of marketing. We’ve created an AI-powered marketing platform that helps marketers better understand their audience by breaking down the complex relationships between audiences, products, and both online and offline users. We’ve developed a multi-vendor platform that will help marketers build their own AI-powered marketing platform, where AI will help them to identify the best strategies to create the highest ROI. Some people always maintain special purpose alternate methods.

We’re working on developing a digital marketing strategy for our B2B division based on the insights we’re gathering from the HUB students. We’ve also begun to develop a digital strategy for our B2C division, which will include a digital marketing capability.

To drive inbound marketing and customer acquisition, AI has been developing the next generation of AI, which is referred to as deep learning. The core of this AI learning is data prediction and prediction systems. These systems do not only help in predictions of sales or customer behavior. They can also help in predicting trends, outliers, and errors.

Engaging the learner in a digital world is important; however, the likelihood of effective engagement is low. Digital marketing is not enough on its own. As a result, the learner needs to be engaged in a more active and interactive way. The learner needs to be able to create a connection with the digital world, and be able to navigate it and exchange information with other people. There's another way to do this which is covered in book 2.